VSOP PARIS STYLE LIMITED EDITION
Date de création : 2014
Client : Martell
Support de création : Design / direction artistique / graphisme / communication / packaging.
Martell cognac House unveils the second limited edition of its VSOP cognac, “Paris Style”. This limited edition, created by the multi-talented artist Jean-Charles de Castelbajac features a colourful, pop-art inspired design of Montmartre, in a resolutely modern way.
This French artist with an ever-enquiring mind has overturned convention by drawing inspiration from an iconic Parisian district. “When I was asked to draw Montmartre for Martell I was very wary about clichés. I had to make it a pop-art version of Montmartre; a powerful burst of vivid colour. Somewhat as if our eyes could see in sepia and then suddenly switched to colour!” Jean-Charles de Castelbajac tells us. The result is a bottle in an entirely different guise with bright, joyful colours on a white background, which also hints at the brand’s history, for example with the cluster of grapes which evokes the vineyards from which this VSOP is born.
This innately elegant artist has let his imagination express the diversity of Parisian lifestyle, celebrating it and bringing it to life through a mix of music, mixology, fashion and visual art. Concentrating on aroma, texture and visual impact he collaborated with a talented mixologist to design an astonishing cocktail dedicated to Paris Style.
Charles Armand de Belenet, International Marketing Director for Martell commented “we believe this impactful and eye-catching collectible and the blend inside will appeal to our current customers and encourage new consumers to purchase this prestigious cognac”.
Martell VSOP is emblematic for its distinctive flavours and colours; particularly its light golden amber hue, its candied fruit and citrus aromas and its smooth, well-balanced palate revealing notes of mild spices in the finish and is perfect neat or on ice, as a long drink or in an infinite variety of cocktails.